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Today's social media landscape is controlled by various niche networks. There are so many discussions taking place across a lot of websites, and your organization needs to be found if you want to be heard. However companies of all sizes battle to find time to keep their profiles updated on social media sites like Facebook, Twitter, Google+, and LinkedIn. With 90% of businesses using blogs each month with over 70 million posts, that's where a small business blog site is available in helpful. Before we enter into how, why, and when you ought to begin blogging about your small business, let's take a look at a few of the advantages of doing so:
Social Media Builds Organic Traffic
If you ever wondered how online reviews and social media effect your online presence and the decisions of prospective customers, here's your response.
The majority of your business's traffic comes from new visitors who land on your website after they find it in online search engine results.
However how many of those visitors in fact develop into leads and clients?
This is a hard concern to address. Google's algorithm is continuously changing, that makes it really challenging to know for sure.
And, even if you understood for sure, how would you know how many of those visitors really converted into clients?
The best method to turn more visitors into more leads and clients is to leverage social media platforms like Facebook, LinkedIn, and Twitter to share your blog material.
The natural benefit of getting your blog more visibility on social media is the possibility it will attract more natural backlinks. Backlinks are when other websites connect to yours. These will supply extra traction on search engines and result in more traffic and exposure.
Social Media Generates Brand Exposure
Individuals will need to know your business exists if they are going to buy your services or products.
Generating more brand name visibility on social media is an objective every small company must have.
If you want to improve your online exposure, you need to brand your business.
That means you require to be knowledgeable about what your organization is and what your brand is. You need to be constant in your messaging and you require to produce a consistent visual brand we associate with your company.
By leveraging your blog site, you can build a brand name for your business and get visibility for it through social media channels.
By developing content for your blogs, you can construct a brand name for your organization and generate visibility to it through social media channels.
You'll Showcase Your Expertise
When you're just starting out, you do not have the time or finances to develop a huge social media following.
Even if you do have the time, you might not have know how.
Instead, you may need to find ways to take advantage of your social media efforts to develop the exposure you require to get new business.
One such way is to use your blog to showcase your competence. You can do this by releasing blog site articles that discuss the services your business supplies or by writing visitor posts that deal with subjects related to your market. Very simply. Answer peoples questions.
When you publish blog articles that display your expertise, you'll be showing possible customers that you comprehend your market and have the answers to their unique problems.
Produce More Content For Social Media
Social media is an effective tool, however it's a marketing channel that requires a steady flow of brand-new content concepts at all times.
It's like a marketing machine that requires new content 365 days a year.
Develop Your Authority On Social Media By Showcasing Your Blog Content. This will assist offer more content for your social media channels while building your authority to eliminate 2 birds with one stone.
Conclusion
Your blog is an important channel. It's the hub of your online presence and a one-stop shop for developing your online authority and producing online visibility.
With a blog, you can describe your company's value proposal, offer industry insights, inform your target audience, and more.
Your blog can help you construct brand awareness, produce new leads and sales, and showcase your know-how. Every business should be doing it.
There are many advantages to blogging about your company, and they can be quickly achieved with a few hours a week.
If you wish to utilize your blog site to build brand awareness, create traffic, and offer more, we recommend beginning today and having a strategy to get more traffic and visibility for your blog site on social media from day one!
Social Media and Blogging work together.
One without the other is an insufficient approach. If you desire some guidance on how to make the two channels collaborate like a hand in a glove. Call us today for a complimentary consultation. We enjoy to help you produce a plan that works for you!
Here at Hi Octane Marketing Metrics, we help reach their goals using blogging and social media. Call today and ask us how we can help!
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